Thinking of buying an online course to resell? There are several avenues available to choose from.
With millions of online courses on almost every topic imaginable, it can seem redundant to create another online course.
Maybe you need to buy the course for your corporate employee training or you want to enter the booming online learning industry by selling online courses but just don’t want to go through the hassle of creating them.
Irrespective of your motivations, there are several options to consider. Because content creation can be a herculean task, most course producers usually create them with no intention of simply selling off the rights to the course.
Yet still, the online learning market is a very competitive one and simply creating the course is never enough to get you the traction your content deserves. This is why course creators require a plan to be successful in this space
Where can I buy online courses to sell?
Once you’ve decided on the type of online course you’d like to sell, you will need to find an online course you can buy outright.
Most content developers create their courses with the sole intention of selling them to learners.
But some content creators are unable to fully monetize their content due to various reasons.
This is unfortunate but also presents an opportunity to others who have the right audience and structures in place to make such courses successful.
Instead of spending weeks and months on creating and editing a course, it would be easier to simply buy an already made course.
Private Label Rights (PLR)
The first option that is increasing in popularity is private label rights (PLR). Private Label Rights (PLR) enables businesses looking to sell courses on their websites to leverage already made courses, sell them on their websites and keep 100% of revenue generated.
Purchasing a course under Private Label Rights (PLR) license means you will have full access to the course and its contents. You can edit and modify the course and then sell them on your own website if you so wish.
In this case, the original course creator still owns the product but simply licenses the product to you to use.
This means the original course creator can still sell the course without any restrictions or limitations.
It is worth noting that private label rights will not allow you to host a purchased course on YouTube, Udemy, or any other marketplace.
This limitation is meant to protect the original course creator. Private label rights (PLR) license simply acts as a form of a franchise. License holders don’t need to pay anything to the content creator once they’ve successfully licensed a course
Additionally, using this license means you get to keep any revenue you generate from selling the course on your own website.
Pros of Private Label Rights (PLR) for online courses
- Use and modify the created content
- Sell content on your website
- No revenue sharing
- Less expensive than creating your own courses
Cons of Private Label Rights (PLR) for online courses
- Poor quality sometimes
- Limitations on sales channels
Best Places To Buy PLR Courses
Knowing the limitations of the PLR courses available on the market, PriorityLearn has partnered with some of the top Udemy instructors to make their courses available under private label rights (PLR) license. This means businesses looking to sell courses on their websites can get access to the highest quality courses on the market.
Categories of courses available on PriorityLearn include language, technology, productivity, creativity, music, business, and more.
Unlike other Private Label Right (PLR) course providers, courses available on PriorityLearn are either bestsellers or highly rated on Udemy. No need to settle for poor quality courses, you get the best on the market. Simply visit our course page to view the available list of courses.
Additionally, businesses can use links provided to visit the course pages on Udemy. This enables resellers to ascertain the course quality before licensing. We recommend that you read through student reviews and check course ratings to be assured of course quality before contacting us to license them. Simply use the links above to check out our partners’ courses.
Alex Genadinik is an Udemy instructor with courses in marketing and business. His courses are available for private label rights licensing to both businesses and entrepreneurs.
Additionally, he’s also partnered with other Udemy instructors to provide PLR licenses to courses in technology. Simply visit Alex’s page to view his courses.
If you’re into coaching, PLR.ME claims to have over 15k coaching resources ranging from coaching courses, articles, worksheets, and content.
This means all available content on this platform is geared toward coaching, making it the perfect place for any reseller in this space or with this type of audience.
However, like most PLR courses, selling the courses or offering them free on your own website is allowed but selling them on third-party marketplace platforms like Udemy is not permitted.
Uthena is a marketplace for private label rights courses. They have a wide collection of PLR courses available for licensing.
Resellers on Uthena can either purchase the Private Label Rights (PLR) or the Master Resell Rights (MRR) license to their preferred course. Simply visit their website to check out their courses
IDplr is one of the largest collections of private label rights (PLR) courses on the market. The company also provides PLR to software, eBooks, graphic packs, and video courses.
Their categories range from business, marketing, web & development, health and fitness, dieting, and many more. Simply visit their website to check out their courses.
Visit this page to find out more about why we recommend these platforms for Private Label Rights courses.
Content Sparks provides a wide range of Private Label Rights products including blog posts, emails, and white label courses.
Available course categories include sales, marketing, business, management, and professional development.
The platform was created in 2010 and provides an option for customers to easily filter courses by specific categories or niches. Customers can modify and rebrand the courses as they see fit.
Visit Content Sparks to check out their available courses.
Become an affiliate
The second option available is to become an affiliate. Most online marketplace platforms like Udemy have affiliate programs.
This means that you can market these courses on your platform and earn commission based on the number of sales through your affiliate link.
Affiliate marketing has been around for years and is still a viable means of revenue generation.
If you already have a dedicated audience, this could be one way to sell online courses.
In this instance, you don’t get to own the course to resell on your own platform but the content still belongs to the course creator.
This means you’ll be unable to sell the course on your own or use parts of the course for your own purposes.
Additionally, you only receive a commission on products sold and you also have no influence on the product pricing.
Pros of online course affiliate
- No investment needed
Cons of online course affiliate
- Limited revenue
- No control over content
The third option is to buy the course outright. This may be the best way to fully own the course but it’s also the most expensive.
To accomplish this, you’ll need to search on platforms like Udemy for the courses in your industry you’d like to own.
You can either choose a course with more reviews or you can look through the courses for the diamond in the rough.
I would recommend that you look for good courses with none or a few students.
Once you’ve identified a course, simply scroll down and find the author of said course. Once you’ve identified them, select their website link or social media profiles and leave them a clear message on those platforms.
When you receive a response from the course owner, simply negotiate a free or discounted coupon so you can audit and verify the quality of the content.
Once you’ve identified the right course to purchase, you can negotiate the price with the course creator and sign legal documents relinquishing rights to the full content to you.
Some content creators are better at creating than selling, so this could lead to further agreements or deals on subsequent courses.
Truthfully, the only limit is your agreement with the content creator in this process.
Buy our quality Udemy PLR coursesPLR Courses (PriorityLearn)
Pros of an independent course purchase
- Full ownership of course
- Sell wherever you want
- Use and edit content
- No revenue sharing
Cons of an independent course purchase
- Takes some work
- Can be expensive
Need help marketing your online course? Check out these online course marketing agencies
Why course creators sell their courses
Some course creators are unable to sell enough of their courses to learners and seek to sell the rights to these courses outright to recoup their investment or even make a bit of profit.
The processes involved in creating an online course, especially if you’re new to the online learning space, can be very tiring but what comes next can be even more demanding.
Creating a course is one thing, but selling it is another major milestone. Just as some writers are good at writing, but not the best at marketing or selling their publications, so are some course creators not great at selling their courses.
Market place platforms provide a great place to sell courses but some courses can get lost or remain unseen among the huge repository of courses available on these platforms.
Buy our quality Udemy PLR coursesPLR Courses (PriorityLearn)
Is reselling courses legal?
Yes. Selling courses is only legal if you obtain the rights to do so from the course content creator. If under Private Label Rights (PLR), the course creator must specify the conditions under which the course can be sold.
Can I resell Udemy courses?
No. Not unless you’re an official Udemy reseller. Whether free or paid courses, content creators own the proprietory rights to their content on Udemy.
If you intend to use part of the course for your own purpose, it is necessary to get the permission of the content creator before any parts of his course can be used.
Even if you’ve paid for the course, you’re only legally allowed to access the content on Udemy. Taking someone else’s content without their permission can be considered stealing.
That said, official Udemy Resellers are able to sell some Udemy courses directly on their platforms.
Although students can make payments directly on the official reseller’s platform, they will need to access the purchased course on Udemy.
That said, we’ve partnered with some top Udemy instructors to make their courses available under Private Label Rights (PLR) license. Resellers receive lifetime licenses to these courses, enabling them to sell them on their websites while keeping 100% of revenue generated through sales.
Why some online courses don’t sell
Before entering the online course market, it is necessary to identify why some courses don’t sell.
Competition and Poor research
Competition’s an unavoidable part of business and shouldn’t be feared. Failing to set yourself apart from competitors is one major reason some courses fail.
With the online learning market saturated with courses from all industries, identifying a niche is the best possible way to succeed with your online courses.
Unfortunately, some content creators neglect to do the necessary research and end up in a pool full of hungry and bigger sharks.
This makes it difficult for them to compete with already well-established content producers in the space.
Individual strengths vary in many ways. Some are able to create and sell while others are only able to do one.
It is necessary to identify your unique strength in order to compensate for any weaknesses. Some course creators are knowledgeable about their industries but lack the necessary skills to market their products.
Creating an online course is only part of the job. Marketing the product is also another key aspect if not the most important.
Some simply decide to choose marketplace platforms like Udemy to sell their courses.
Unfortunately, such platforms have thousands of courses and new content creators suffer to get exposure.
If the content creator has no dedicated audience to market their products to, getting learners to purchase their courses becomes difficult.
This means that some courses never reach their full potential and course creators lose their investments.
Buy our quality Udemy PLR coursesPLR Courses (PriorityLearn)
What do I need to sell online courses
Before looking to buy and resell an online course, here are a few things you’ll need.
If you’re looking to sell online courses from your website, then it is necessary to register for one. Once you’re done creating your website, you can leverage the numerous hosting providers available on the market.
Using content management systems like WordPress, you don’t even need to learn how to code. A 30-minute YouTube video will teach you the basics to get started with using WordPress to create your website.
The added advantage is that you have full control over how you want the website to look. WordPress is completely free to use and its functionalities can be extended with the thousands of free and premium plugins.
Learning Management System (LMS)
I’m sure most people know what a learning management system is.
It’s simply a software used by companies, educational institutions, and individual businesses to deliver educational content and training to learners.
Whether corporate training or academic training, learning management systems come fully featured to help make the process easier and content conveniently accessible.
There’re numerous free to premium learning management systems out there in the market. Some of them include Moodle, Sakai, LearnDash, LearnPress, and many more.
Another option available is to create a learning management system from scratch. Although this will give you much better control over the software, it is inadvisable as this can be very expensive.
Irrespective of your budget, you can definitely find a learning management system that suits your unique needs.
If it’s a paid product, you should ensure that your preferred payment gateway is available on the learning management system so learners can easily make payments.
White Label LMS (Host PLR Courses)
If you don’t want to go through the trouble of looking for hosting providers and hiring someone to help implement and manage your learning management system, white label LMSs are your best bet.
White Label LMSs are already hosted and can easily be modified. You don’t need to worry about hosting providers as they’re already hosted on servers optimized for these platforms.
You don’t even need to worry about updating the platform as it’s all handled by the service provider. Two of the best White Label LMSs on the market that we recommend are Thinkific and Teachable. Check out this article to find out more about these two White Label LMSs.
The next step is to decide on a price point for your online courses. This can be a bit tricky but some online research will lead you to similar products.
You can set a price point based on the existing prices for courses in the same industry or field.
Sell Your Online Course On Amazon
Once you’ve selected the best option for acquiring your desired online course for resale, there are many ways to sell these courses.
One under-utilized avenue is by leveraging Amazon’s huge user base to sell your courses.
The Bottom Line
The fact that you’re unable to create your own course for various reasons doesn’t mean you can’t buy online courses and resell them.
Based on the level of audience you have, you can even buy more than one course to sell on your specific platforms.
If you’re looking at selling only from your own website, then a private label rights (PLR) license is what you need.
But if you’re looking to own and have better control over every aspect of the course, then an independent purchasing deal with a content producer is what you need.